The idea for embedded-commerce.com grew from my experience in Banking-as-a-Service (BaaS) and Credit-Cards-as-a-Service. While working on the service provider side, I saw that many small and medium-sized businesses (SMBs) lacked the independent expertise to embed these financial capabilities into their own brands.
This challenge was not unique to finance. I saw a broader need for SMBs to integrate a variety of "as-a-service" capabilities, including data, analytics, and AI, through APIs.
Today, with AI and intelligent data applications becoming a priority for large enterprises, a new gap has emerged. This site's focus has shifted to making intelligent data and knowledge services, particularly within the domain of neuro-symbolic AI, accessible to SMBs. My goal is to bridge the gap between what major corporations can afford and what is practical for all businesses. This is a complex goal, but one I am focused on exploring further.